Linda Anderson catalogs are 6″ x 10.5″ slim-jim format, 64-pages, with high product density, to to maximize product exposure within postal-rate limits and for printing efficiency. They are mailed to current customers and some prospects (a whole subject unto itself).

Covers are chosen against these criteria; mailbox ‘impact’, seasonality, availability, and revenue potential. There are approximately 400-500 products featured within, all organized according to similar criteria.

Here is an example of a complete catalog.