Linda Anderson

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Linda Anderson is a home decor and gift brand. It began life as a traditional mail order catalog, and the audience is still primarily reached through printed catalogs.

Spring 2010

Linda Anderson Catalogs

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Linda Anderson catalog is 10.5″ x 6″ slim-jim format. Over the years it increased from 48 to 64 pages, giving much more product exposure for little extra cost. Here are a few examples presented as flipbooks. I also have printed copies available.
Email Marketing

Linda Anderson Emails

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The email newsletter for Linda Anderson provides a high ROI marketing channel that complements the catalog by providing timely sale announcements and featured articles. It is sent once or twice a week. Originally hand coded in html, we switched to Mailchimp and use a branded version of their templates, greatly speeding and simplifying the creation…
The Music Stand

The Music Stand

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The Music Stand is a primarily a gift catalog with a focus on musicians and music lovers. The products include anything music-themed without being an actual instrument. The unofficial brand slogan was ‘If it’s got a treble clef on it, we can sell it’.
Spring 2010

Music Stand Catalogs

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The Music Stand catalog is 10.5″ x 6″ slim-jim format. Over the years it increased from 32 to 64 pages, giving much more product exposure for little extra cost. The spreads are themed by product type but also by musical genre. Here are a few examples presented as flipbooks. I also have actual printed copies…
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